Pure Chemistry illustrates a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette. Be enchanted by a sumptuous colour palette of  vibrant fandango, wild berry, intoxicating lime, playful papaya and sophisticated black. The amalgamation of these fabrics and textures allows the Pure Chemistry Woman to express all the facets of her femininity. Pure Chemistry’s luxury collection is no doubt the ultimate portrayal of a dual personality, the innocent damsel and the provocative rebel.. a real masterclass in the art of the alter -ego. Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman.

More Recently Pure Chemistry lingerie are delighted to announce the release of their first ever bridal collection, Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage with festively colourful bridal lingerie & Saris.  First to develop Indian bridal lingerie, The Pure Rani collection boasts luxurious bras, marries sumptuous colourway’s of ruby reds & champagne golds with oh-so luxe fabrics french lace and Italian tulle with gold plated components, The collection includes a range of beautifully hand crafted sari’s.