Emmy Scarterfield, is an acclaimed shoes designer, creative director and founder of Emmy London. She lives in North London with her husband Dickie, who she co owns and runs the business with, and their twin girls. After graduating from Cordwainers college Emmy quite literally hot footed it to Milan for 5 years where she designed shoes and bags for some of the biggest fashion houses in the world. Missing home, she headed back to London with an uncertain future but bursting with ambition, confidence and passion for her honed craft. Not only was it a gap in the market, it suited Emmy’s skill set, experience in luxury fashion and obsession with attention to detail. On the flight home she promised herself that if she still thought it was a good idea when she landed, she’d just go for it. Emmy considers that her light-bulb moment, although her passion for shoes was born many years before. One of her first memories is from when she was around 2 years old, Emmy put wooden building blocks in her socks to create her own high heels. It was the clip cloppy noise on the hard floor that ignited her love affair with shoes and her ambition to become a shoe designer.

Pure Chemistry illustrates a reciprocity of playfulness and desirable elegance that boldly incorporates the classical yet never compromises on comfort. Coquettish sheer insets, plays of leather ties, strategically placed cross effects along with cuts that show off the female silhouette. Be enchanted by a sumptuous colour palette of  vibrant fandango, wild berry, intoxicating lime, playful papaya and sophisticated black. The amalgamation of these fabrics and textures allows the Pure Chemistry Woman to express all the facets of her femininity. Pure Chemistry’s luxury collection is no doubt the ultimate portrayal of a dual personality, the innocent damsel and the provocative rebel.. a real masterclass in the art of the alter -ego. Whether a control babe or the dreamy Cinderella, Pure Chemistry Lingerie designs strikes the perfect balance of playfulness, strength and sensuality for every woman. More Recently Pure Chemistry lingerie are delighted to announce the release of their first ever bridal collection, Pure Rani. Named after Pure Chemistry’s CEO, Dimple Rani, the collection celebrates Dimple’s Indian heritage with festively colourful bridal lingerie & Saris.  First to develop Indian bridal lingerie, The Pure Rani collection boasts luxurious bras, marries sumptuous colourway’s of ruby reds & champagne golds with oh-so luxe fabrics french lace and Italian tulle with gold plated components, The collection includes a range of beautifully hand crafted sari’s.

Nims Boutique is an absolute passion for the owner Nim. Nims Boutique has been featured in Asiana Magazine, the Lubna Rafiq Academy, Kaniz Ali Academy and also her jewellery has been worn by Celebrities Shilpa Shetty Kundra, Bambi Bains and Zukreat. Nims Boutique have a unique collection of jewellery for every occasion. From stud earrings to Bridal jewellery, Nims aims to provide you with the latest celebrity looks at affordable prices. And the jewellery is surprisingly lightweight too. Just read some of the reviews from her happy customers to see how amazing the shopping experience is. Shop in the Leicester Boutique to experience our welcoming and calm Indian Shopping Experience. You can browse in the contemporary boutique, try things on the luxury changing rooms, take pictures and purchase everything you need for your upcoming wedding or party. Nims Boutique also have a selection of Readymade & Semistitched Lehngas & suits for you to purchase online or try on in store. Nims has recently launched a range of Gifting products too. Sari Bags, trays, money wallets, Bangle Boxes and Gift Boxes for all your wedding needs.