Establishing yourself amidst the highly competitive beauty industry is no small feat, yet London based Aarti P professional Hair and Make-up Artist has successfully and impressively cemented her brand in this world of glamour and real beauty. As a result, Aarti’s brand and talent has been recognised and lauded in May 2018 being honoured with the title Make-Up Artist of the Year at The Official Make-Up Awards 2018. She was also awarded Make-Up Artist of the Year at The British Asian Wedding Awards 2017 and Finalist in 2018.

Furthermore, Aarti has also been hand-picked by Estee Lauder UK as their beauty educator delivering on various internal and customer initiatives. Specialising in bridal, fashion and media services, Aarti consistently achieves flawless and immaculate looks on her clients, making her highly sought after and respected in the industry. She is popular amongst her peers within the Asian wedding industry, making her regularly recommended by other wedding service suppliers.

As well as her personality, her signature style also makes her services so appealing. Aarti likes to start off with a natural and comfortable base before the make-up application, which is key to a bride still looking like herself on her wedding day – something that is much appreciated by her professional brides in particular, who are not used to wearing heavy make-up. Pair this with her impressive portfolio of looks and clientele, there is no wonder why brides from all over the world have booked Aarti for their Big Day, including Europe, Asia and as far afield as America. Her genuine enthusiasm for beauty draws her to stay in tune with the latest trends and products.

She also demonstrates her innovative versatility when adapting her skills and requirements in various settings – whether that’s for a bride on her wedding day, a celebrity shoot or a model at a fashion studio. Aarti’s vast portfolio of work includes being regularly featured in the prestigious Asiana Wedding Magazine, as well as being interviewed on B4U Television, allowing her work and story to inspire other aspiring beauty enthusiasts and artists. Her artistry services are also in demand within the Asian media, with popular personalities from Zee TV and BBC Asian Network, regularly booking her for red carpet and high profile events, gaining her a markedly gracious reputation within the beauty industry. Aarti’s most recognised work is the real life portfolio of her clients. She explains: “You can achieve the most perfect look with beautiful models, but the real achievement lies in showing how a real bride is given a bespoke look to suit her style and personality whilst eloquently complementing the bride’s ensemble, of which the outcome is truly standing out on her special day and creating presence like no other.”

Her calm and amiable demeanour is favorable in a working environment that can be fast paced and busy, as well as working wonders with nervous brides – a part of her job that Aarti adores. She loves getting to know her clients and quickly becomes their confidant and friend, making them feel at ease and comfortable, surrendering to Aarti’s expertly capable hands. She learnt, practiced and honed her expertise to perfection at the exclusive London School of Beauty and Make-up, accredited by the International Make-up Association. She states: ‘I am deeply humbled to win Make-up Artist of the Year at The British Asian Wedding Awards.

My journey up until now has been an absolute rewarding one and to get recognition for the services I am so passionate about providing, is in itself satisfying with a great sense of achievement. Thank you to everyone that voted and a big thank you to all of my real brides, my real trophies who have made me a part of their big day. The positive comments I receive are overwhelming and there is nothing more rewarding when people spread the word. Furthermore, being a Business and Marketing graduate means I am always meeting the brief to what each individual client requires as well as providing recommendations on what I believe will work. Everyone receives a personalised service which means I can ensure she gets nothing but the best from me.’